I just completed another website, this one for someone whose name you might recognize. Allegra Huston’s new book, LOVE CHILD: A Memoir of Family Lost and Found, is about to be published by Simon & Schuster, and she needed a site before she took off on the book tour.
It’s a very simple website, but producing it was an education in how long it sometimes takes me to listen. The first few designs I presented the client with were astonishingly wretched compared to the final version, and yet I thought they were hot stuff. The thing was, I was focusing intently on everything except what she kept telling me — and when I DID do just what she wanted instead of what I thought she should have wanted, it turned out better than what I’d been hanging onto, hands down. (You might say she designed it, not me.) And while it’s simple, what it took to get to that place was anything but.
I wonder why that is?
The book should be quite a read. If you check out the synopsis, you might get the impression that I’m on a roll here at FarrFeed. Well, maybe. But it is fascinating to see how similar dynamics arise in families with utterly different backgrounds. God is laughing, somewhere, until we figure it all out.
AllegraHuston.com: go see!
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